Month: October 2014

Assumptions Can Be the Death of Your Business

Assumptions Can Be the Death of Your Business

“Assumptions are the termites of relationships.” —Henry Winkler When you assume that you’re doing an outstanding job of getting the word out about your business, you erode your business-marketing message, particularly if that message is poorly written and designed where your audience doesn’t get it. That being the case, over time, your message stops working …

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