Identity Update Package

Client: Gradeless Dental

This was a re-design of a dated identity/logo system to something that better reflected the practice. The old logo did not reflect the respect for a patient’s time with little to no waiting, how they use up-to-date technology along with being a friendly and approachable place. Gradeless Dental literally takes the fear out of sitting in the chair with their gentle approach, welcoming staff, and caring demeanor. Their logo needed to reflect this as well.

Working with Teri Capron on our new logo was a great experience! She takes the time to understand what you want (even if you are not sure), and she came up with a number of different designs to see what was most appealing to us.

She helped us refine our thinking about what we wanted the new logo to convey. Once we chose our design, she showed us different color combinations, and discussed the pros and cons of each. We are really happy with our new logo, and working with Teri made the process super easy!

Kathy Gradeless
Gradeless Dental

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