STORIES

The Case of the Mistaken Identity
Everyone loves mystery and intrigue as long as it isn’t representing your business. Yet, often businesses hire an inexpensive, non-professional to design their logo or identity. The business may save money at the beginning but is that identity really representing
So What is this File You Call “Vector?”
Almost everyone knows what a jpeg or png file is but do you know truly what a vector file is …
Scenes from the Cutting Room Floor
While driving my Dad to Florida in early December, a song came on the radio. The vocalist sang, “She’s just …
Assumptions Can Be the Death of Your Business
“Assumptions are the termites of relationships.” —Henry Winkler When you assume that you’re doing an outstanding job of getting the …
The Creamy Filling Is Important in Branding
Ok, I’ve never been a huge fan or Oreo® cookies unless they were Double Stuf. Let’s face it. The best …