Each year Fresh Design is tasked with using the United Way of America’s brand standards to create a new “look” for the United Way of Johnson County’s donor campaign. This entails using the same brand colors, fonts etc. to create a consistent brand look so the donor knows it is coming from United Way. We do this by highlighting how UWJC funding has helped their agencies in order to provide services for people throughout Johnson County. Pieces include posters, brochure, and pledge cards.