Design

Assumptions Can Be the Death of Your Business

Assumptions Can Be the Death of Your Business

“Assumptions are the termites of relationships.” —Henry Winkler When you assume that you’re doing an outstanding job of getting the word out about your business, you erode your business-marketing message, particularly if that message is poorly written and designed where your audience doesn’t get it. That being the case, over time, your message stops working …

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Where Does It Hurt

Where Does It Hurt?

These four words are a part of every mom’s vocabulary. Not all pain is visible, so, as a mother, you have to ask, “Where does it hurt?” Business is very much the same. The actual “pain” your business is experiencing isn’t always visible. You could have a very successful business, but we all know that …

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