Design

Everyone loves mystery and intrigue as long as it isn’t representing your business. Yet, often businesses hire an inexpensive, non-professional to design their logo or identity. The business may save money at the beginning but is that identity really representing the business or is it simply missing the mark? Does it represent clearly the overarching […]

Almost everyone knows what a jpeg or png file is but do you know truly what a vector file is and the difference between it and what is known as a raster image? In a nutshell, a raster file such as a jpeg, png, or tif are made up of several pixels or tiny squares

While driving my Dad to Florida in early December, a song came on the radio. The vocalist sang, “She’s just a scene on a cutting room floor.” I thought, “Wow, aren’t we all?” Giving it further thought, however, that doesn’t mean that those scenes left on the floor aren’t important or don’t have something meaningful

“Assumptions are the termites of relationships.” —Henry Winkler When you assume that you’re doing an outstanding job of getting the word out about your business, you erode your business-marketing message, particularly if that message is poorly written and designed where your audience doesn’t get it. That being the case, over time, your message stops working

Ok, I’ve never been a huge fan or Oreo® cookies unless they were Double Stuf. Let’s face it. The best part is the creamy center. Just like these cookies, the creamy center is the most important part of your business. You have goals and expectations for it, but do your employees know and share that

How in touch are you with your customers? Do you know what they are saying about you and your company? Are you truly listening to them? Are your employees listening? To inform your customer about what you do, first find out what they think you do and how well you do it. This is important.

These four words are a part of every mom’s vocabulary. Not all pain is visible, so, as a mother, you have to ask, “Where does it hurt?” Business is very much the same. The actual “pain” your business is experiencing isn’t always visible. You could have a very successful business, but we all know that